@article{{jmkli}{}, author = {Udayana, I., Nurafina, A., yusup, a.}, title = { Upaya Peningkatan Purchase Intention: Peran Mediasi Brand Equity}, journal = {J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia)}, volume = {7}, number = {1}, year = {2024}, doi = {10.26805/jmkli.v7i1.167}, url = {https://journal.apmai.org/v2/index.php/jmkli/article/view/167} }