Customer Satisfaction as a Mediation to Customer Loyalty on The Bank
Customer loyalty is related to the use of bank transactions in a long period of at least one year. This research aims: 1. To analyze customer convinience that directly affects customer loyalty 2. To analyze customer convinience influence on customer loyalty mediated by customer satisfaction. Subjects in this research are customers of the BNCTL in Timor leste The sample of this research is 85 respondents anlaysed by using Structural Equational Model (SEM) with PLS Program. The results of this research successfully prove that; 1. The customer convinience directly affects customer loyalty, 2. Customer convinience influence customer loyalty was mediated by customer satisfaction. The findings of this study may contribute to consumer behavior models, at bank, and Tripple duties of Higher Education.