UDAYANA, Ida Bagus Nyoman; NURAFINA, Aulia; YUSUP, ariska maulana.
Upaya Peningkatan Purchase Intention: Peran Mediasi Brand Equity.
J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), [S.l.], v. 7, n. 1, p. 12-27, jan. 2024.
ISSN 2550-0856.
Available at: <https://journal.apmai.org/v2/index.php/jmkli/article/view/167>. Date accessed: 24 nov. 2024.
doi: https://doi.org/10.26805/jmkli.v7i1.167.