Disrupsi: Peluang dan Tantangan Pemasaran

  • Rini Astuti Fakultas Ekonomi dan Bisnis, Universitas Gajayana
DOI: https://doi.org/10.26805/jmkli.v5i1.153

Abstract

This research is about industry revolution 4.0 which supports disruption in agriculture and management (advertising). Qualitative method with case study analysis is used in this research, specifically on Mr Basiri case as the subject, who is the condito sine qua non, known for his hidroganic invention. According to the analysis, it can be concluded that, by using YouTube to spread his knowledge, he was able to promote himself and obtain a source of income. Besides earning revenue from YouTube, a lot of people and organizations who are interested in his uploaded videos actually come to meet him or communicate with him through mobile phone to implement his farming model. Everything that had happened unexpectedly made him viewed as unique, as he loves to share, help, think ahead, follow the rules, do continuous research, and live religiously

Published
2021-04-30
How to Cite
ASTUTI, Rini. Disrupsi: Peluang dan Tantangan Pemasaran. J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), [S.l.], v. 5, n. 1, p. 49-62, apr. 2021. ISSN 2550-0856. Available at: <https://journal.apmai.org/v2/index.php/jmkli/article/view/153>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.26805/jmkli.v5i1.153.
Citation Formats
Issue
Vol 5 No 1 (2021)
Section
Articles

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