ESTETIKA LAYOUT: SOLUSI MENGGAET PENGALAMAN BELANJA YANG ATRAKTIF DAN CROSS SELLING PADA INDUSTRI RITEL

  • Dheanggita Rayzananda Universitas Negeri Malang
  • Dian Riska Febrianti
  • Evan Reza Nanggala
  • Nur Azizah
DOI: https://doi.org/10.26805/jmkli.v8i1.231

Abstract

The retail industry is a business engaged in the sale of goods and services with the scope of meeting people's daily needs. Layout arrangement in the retail industry is an important element because it can affect consumer preferences and income levels. Through the implementation of aesthetic layout strategies, a retail industry can provide attractive and effective visualization, to create an attractive shopping experience and increase sales through cross selling strategies. This research uses qualitative methods with literature study. The results of this research are that there is a connection between layout arrangement and shopping experience and increased income.


Keywords: Attractive Shopping Experience; Cross Selling; Layout Aesthetics; Retail Industry.

Published
2024-04-30
How to Cite
RAYZANANDA, Dheanggita et al. ESTETIKA LAYOUT: SOLUSI MENGGAET PENGALAMAN BELANJA YANG ATRAKTIF DAN CROSS SELLING PADA INDUSTRI RITEL. J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), [S.l.], v. 8, n. 1, p. 33-44, apr. 2024. ISSN 2550-0856. Available at: <https://journal.apmai.org/v2/index.php/jmkli/article/view/231>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.26805/jmkli.v8i1.231.
Citation Formats
Issue
Vol 8 No 1 (2024)
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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